Facebook & Instagram. Facebook recently announced it would be temporarily downgrading video streaming quality on its platform and on Instagram for users in the EU. A spokesperson from Facebook told Reuters that the move will help “alleviate any potential network congestion.” Marketing Land has not yet received comment from Facebook, so it’s still unclear as to when (or if) Facebook will follow suit in the U.S.
YouTube. Just a week after YouTube announced it would be reducing streaming quality for its EU users, the company has now confirmed it will cut streaming quality globally for a month. As of this week, YouTube videos around the world will load with the default standard definition (480p) quality. Users can opt to manually select a higher quality setting per video, but upon first loading, videos will no longer default to the high-res standard. It’s an extension of YouTube’s policy in Europe, where regulators have asked major streaming services to reduce their bandwidth usage.
Amazon. The e-commerce giant is also making efforts to downgrade video quality in Europe in an attempt to ease network strain. A spokesperson from Amazon told The Guardian that the company is “working with local authorities and internet service providers where needed to help mitigate any network congestion.”